One background. Two screen shapes.
Brave New Tab Takeover (NTT) places campaign imagery behind the browser's new-tab interface. It is a managed-service placement. The logo, short message and call to action arrive as a separate transparent image.
Delivery files
- Background: 2560 × 1440 px, JPEG. Keep the main subject near x:935, y:680 and leave space for browser controls.
- Logo and message: 512 × 512 px, transparent PNG. White is preferred; colour requires review. Copy must be at least 38 pt. Larger type is allowed within the canvas.
- Rotation: two or three distinct backgrounds with a shared logo panel.
- Destination: one direct campaign URL; the NTT specification excludes redirects and URL shorteners.
- Mobile: a portrait crop of the same background, not a separately specified portrait upload. The supplied mobile proofs are previews.
The current specification does not publish an advertiser upload byte limit or character limit. Source: current NTT specification ↗
What makes a suitable image?
Use a considered photograph or illustration that works as a background. Avoid a giant logo or a single object on a flat advertising colour. People should be engaged in a natural activity, generally looking away from the camera. Charity imagery should be hopeful. Keep white lettering over darker areas and avoid duplicating the logo inside the background.
The linked creative guide is dated November 2023. It says Brave processes images to around 350 KB; that is processing guidance, not a stated upload limit. Its older colour wording is stricter than the current web specification. This set uses white panels to accommodate both. Source: Brave creative guide ↗
Content and review
Brave restricts political advertising and content involving violence, adult material, tobacco, gambling and other regulated categories. The creative guide also excludes religious promotion, inflammatory imagery and distress-based charity messaging. Our freedom and independence concepts focus on the organisation's work, without party or electoral messaging; final classification belongs to Brave.
The destination must function, match the campaign language, and provide appropriate terms or privacy information. Web3-related campaigns may receive additional review; confirm the applicable classification with the Brave team. All artwork remains subject to approval. Source: browser advertising policies ↗
What this collection contains
Ten backgrounds: eight adapted from the native fundraising originals, two newly generated. Four shared panels group them as 3 + 3 + 2 + 2. The shortest message uses 76 px headline type; the longer independence line uses 66 px. CTA text is 58 px. At the standard 96 dpi conversion, each exceeds 38 pt.
Each design includes a clean desktop proof, a clean mobile proof, and desktop/mobile renders from a local copy of Brave's official mockup template, with a per-image mobile centerline recorded in manifest.json. The clean proofs are for reviewing the design and are not upload files. These checks do not constitute approval in the live Brave service. The preview centerline was adjusted for each subject (920–1760 px). Confirm final focal positioning and placement with Brave before launch.
Original source images are preserved. Library originals were resampled from their available native resolution for the required export size; they are not newly photographed 2560 px originals. Green stays an accent, with dark protection behind white copy.